Courses

SEO COURSE SYLLABUS:

• A Brief: Internet Marketing
• Search Engine Anatomy
• Basics of Search Engine
• Search Engine Indexing & Analysis Techniques
• Major Search Engines
• Page Rank
• Google Caching and Indexing Concepts
• Website Architecture Modeling
• A Brief: On Page Optimization, Off Page Optimization
• A Brief: Black Hat Seo/Gray Hat Seo/ White Hat Seo

KEYWORDS CONCEPTS

• Keywords Basics
• Primary and Secondary Keywords
• Keyword Research
• Keyword Analysis
• Keyword Density Analysis
• Google Adword Keyword Tool
• Keyword Stuffing

CONCEPTUAL ANALYSIS

• Industry Research                                                TOP
• Competitor Analysis
• Keyword Research Analysis
• Website Analysis
• Network Analysis

GOOGLE UPDATES

• Panda Update
• Penguin Update
• Caffeine Update
• Search Engine Guidelines

SEO TOOLS OPERATIONS AND MANAGEMENT

• Google Webmaster Setup and Management
• Bing Webmaster Setup and Management
• Google Analytics Overview
• Alexa Insights and Ranking
• Web Rank Tool
• Page Rank Status Tool
• Keyword Density Check Tool
• Keyword Ranking Check Tool
• Google Adword Keyword Tool
• SEORCH On Page Optimization Tool

LINK BUILDING TIPS & TECHNIQUES

• Introduction to Link Building
• Types of Link Building ( Internal and External)
• Link Building Methodology
• Network Linking
• Link Popularity
• Broken or Dead Links ( Check and Correction)
• Inbound Links, Outbound Links
• Follow & No Follow Links

KEYWORDS CONCEPTS

• Keywords Basics
• Primary and Secondary Keywords                                                               
• Keyword Research
• Keyword Analysis
• Keyword Density Analysis
• Google Adword Keyword Tool
• Keyword Stuffing

OFF PAGE OPTIMIZATION

• Directory Submissions                                           TOP
• Search Engine Submissions
• Local Search Engines Submissions
• Social Bookmarking Tips and Techniques
• Forum Boards Link Building
• Question Answer Boards
• Classifieds Posting
• Network Creation
• Article Submission
• Press Release Submission
• Blogging Concepts
• Blog Creation
• Blog Optimization
• Blog Promotions
• Blog Comment Management
• Blog Post Management and Link Submissions

ON PAGE OPTIMIZATION

• Basic Fundamentals
• Website Anatomy
• Website Architecture
• Siloing Concepts
• Static Vs Dynamic Websites
• URL Structuring & Renaming
• Title Tag Creation
• Meta Tags Creation
• Heading Tags ( H1, H2, H3)
• Content Optimization
• Image Optimization
• Footer Optimization & Search Engine Guidelines
• Alt and Title Text
• Anchor Text Creation
• Robot.txt Creation
• HTML Validation
• Sitemaps Creation and Submission                                TOP